Welcome to Bob’s Rod & Reel.....
Sales, Service & Repairs Since 1969!

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Bob's Rod & Reel has been serving fishermen in Madison, Dane County, the State of Wisconsin, and the Midwest, since 1969. At Bob's Rod & Reel, we are specialists in “tuning up” and repairing Abu-Garcia Ambassadeur reels, such as the 5500C3, 6500C3, 5600C4, and 6500C4 series of reels,along with Shimano Calcuttas,Castaics,Curados & Citicas...  If you own one of these fine reels and you are in need of spare parts or need to send it in for repair, contact us for the Ambassadeur schematics we have available. This may help you in your quest…

WE ALSO BUILD UP CUSTOM AMBASSADEURS. CALL US FOR WHAT YOUR INTERESTED IN!!

We are an authorized warranty center for Abu-Garcia, & Mitchell.We can also repair the following brands: Daiwa, Penn, and Shimano.  We also stock parts for the “do it yourself-er” (no refund or exchange on parts – all sales final). We have been selling parts to the consumer for over 30 yrs.

WE have something new for our "first-time" customers of Bob's Rod & Reel. If you are a new customer to Bob's Rod & Reel, either as a walk-in or mail customer, we will give you a "10%" discount on reel repairs,servicing,etc on your first visit to our shop. It's our way of saying: WELCOME TO OUR BUSINESS"

We accept reels by UPS, USPS, SPEE-DEE, & FED-EX

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NOTE:  We thank you for your continued patronage.However,if we ask you to please pay in advance for your repairs,it is because my wife is one of the $3.3 million workers whose unemployment has run out, and i also am on heart meds that are getting increasing harder to pay for...

WE APPRECIATE YOUR HELP & UNDERSTANDING