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About Us....Our History
Bob's Rod & Reel was opened in 1967,out of my parents home on Madison's East Side. My Dad had worked on repairing Shakespeare fishing reels in a local sporting goods store in his part time, and had thought of starting his own repair shop.
By 1970, we became a ZEBCO WARRANTY CENTER By 1974, (and right out of Madison LaFollette High ),I started in the family business . I learned how to repair,service & maintain various different reels(I didnt attend any type of reel school .It was all a "hands on experience") We also became an authorized repair center for Garcia-Mitchell, Daiwa, South Bend, Heddon, Shakespeare, and Zebco. In 1975 we moved out of our home, into our first shop at 1370 Williamson St. We were at this location from 1975 - 1983. We moved into our present location in 1983.
By this time, my Dad also took on repairing rods (wrapping new guides) and building new rods when time permitted (I built my first rod in 1984). My dad also retired from the Madison P.D. in 1984, and worked full-time in our shop,until he passed away on November 20th, 2001...
Since 1999, a lot of changes have happened to Bobs Rod & Reel.We have been contacted by & serviced reels from customers in all the 50 states of the USA,along with England, Germany,Australia,and yes Africa!. We are now well known by a lot of people. Today, I am a Warranty center for "Pure Fishing" (Abu-Garcia, Mitchell,& Spidercast), for Wisconsin,Minnesota & Michigan. We are also a "Service Plus Repair Center" for Shimano.
I believe in giving the customer "Personalized Service" and at a fair price. I am now in my 41st year of business. Please take the time to look over my website. If there are any questions you have,PLEASE give us a call..
To introduce you to Bob's Rod & Reel, our 1st time customers, will receive a "10% Discount",on repair services..excludes extra parts,line,terminal tackle,rods, or reels


The bitterness of the poor quality,remains long after the cheap price is forgotten!
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