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About Us....Our History
 Bob's Rod & Reel was opened in 1967,out of my parents home on Madison's East Side. My Dad had worked on repairing Shakespeare fishing reels in a local sporting goods store in his part time, and had thought of starting his own business.
By 1970, we became a ZEBCO WARRANTY CENTER By 1974, (and right out of Madison LaFollette High School),I started in the family business.I learned how to repair,service & maintain various different reels(I didnt attend any type of reel school..it was all an "hands on experience". We also became an authorized repair center for Garcia-Mitchell, Daiwa, South Bend, Heddon, Shakespeare, and Zebco. In 1975 we moved out of our home, into our first storefront at 1370 Williamson St. We were at this location from 1975 - 1983. We moved into our present location in 1983.
By this time, my Dad also took on repairing rods (wrapping new guides) and building new rods when time permitted (I built my first rod in 1984). My dad also retired from the Madison P.D. in 1984, and worked full-time in the business.
The next 10 years, a lot of changes occurred.By this time, we had customers in 33 states, and as far away as England, Hawaii, Australia, and Brazil. We were well-known by a lot of people..In November of 2001, my father passed away, leaving me in charge of Bob's Rod & Reel. Today, I am a Warranty center for Abu-Garcia, Mitchell, Spidercast,Service Plus Center for Shimano As well as a Shimano "Top Shelf" dealer'.
My father believed in 2 simple things: personalized service and fair prices. After 40 years, this still holds true today, and I continue the tradition. If you haven't had the opportunity to stop in, please look around the website to see how we can serve your needs.
Sincerely,the staff at Bobs Rod & Reel
 
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