Welcome to Bob’s Rod & Reel.....
Sales, Service & Repairs Since 1969!

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Bob's Rod & Reel has been serving fishermen in Madison, Dane County, the State of Wisconsin, and the Midwest, since 1969. At Bob's Rod & Reel, we are specialists in “tuning up” and repairing Abu-Garcia Ambassadeur reels, such as the 5500C3, 6500C3, 5600C4, and 6500C4 series of reels,along with Shimano Calcuttas,Castaics,Curados & Citicas...  If you own one of these fine reels and you are in need of spare parts or need to send it in for repair, contact us for the Ambassadeur schematics we have available. This may help you in your quest…

We are an authorized warranty center for Abu-Garcia, Mitchell, Spidercast, and a Shimano "Service Plus" repair center.We can also repair the following brands: Daiwa, Penn, and Shimano.  We also stock parts for the “do it yourself-er” (no refund or exchange on parts – all sales final). We have been selling parts to the consumer for over 30 yrs.

WE have something new for our "first-time" customers of Bob's Rod & Reel. If you are a new customer to Bob's Rod & Reel, we will give you a "10%" discount on reel repairs,servicing,etc on your first visit to our shop,if your bill is $29.95 or more...The more you spend,the more you get back...No LIMIT!!

We accept reels by UPS, USPS, SPEE-DEE, & FED-EX

NOTE: Due to recent serious problems,with the U.S. Postal Service,effective immediately,we will ship ALL repaired reels by FED EX GROUND or UPS GROUND or 2ND DAY AIR. Any small parts will still be shipped by "Parcel Post".

UPS & FED EX GROUND provide $100 in free insurance.Yes,your shipping costs will be a little higher,but your reels will return to you..plain & simple!

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We are located at 1949 Winnebago Street (19 blocks east of the Capitol Square) or about 4 miles west of Interstate I90/94 (exit 135)...Call us at (608) 249-9392,and let us help you today!