Welcome to Bob’s Rod & Reel.....
Sales, Service & Repairs Since 1969!

_{^{(We accept Mastercard, Visa, Discover, American Express & PAYPAL)}}

Bob's Rod & Reel has been serving fishermen in Madison, Dane County, the State of Wisconsin, and the Midwest, sine 1969. At Bob's Rod & Reel we are specialists in “tuning up” and repairing Abu-Garcia Ambassadeur reels, such as the 5500C3, 6500C3, 5600C4, and 6500C4 series of reels,along with Shimano Calcuttas,Castaics,Curados & Citicas...  If you own one of these fine reels and you are in need of spare parts or need to send it in for repair, contact us for the Ambassadeur schematics we have available. This may help you in your quest…

We are an authorized warranty center for Abu-Garcia, Mitchell, Spidercast, and a Shimano "Service Plus" repair center.We can also repair the following brands: Daiwa, Penn, and Shimano.  We also stock parts for the “do it yourself-er” (no refund or exchange on parts – all sales final). We have been selling parts to the consumer for over 30 yrs.

We can also build up an Ambassadeur C3 or C4 series baitcaster with YOUR CHOICE of cover plate colors,spool release system, and gear ratio..Costs a little more than buy than a stock Ambassadeur reel,but it will be YOUR REEL!!!..Red,Blue,Black,Green,Yellow,Orange,Purple,and Bordeaux,can be had...

(Give us a call today for how much your special reel can be!!!)

We accept reels by UPS, USPS, SPEE-DEE, & FED-EX

We ship by USPS Priority Mail,First Class Mail,and Fed Ex Ground/Air.A tracking number accompanies each package we ship.

Insurance is added on packages over $20.00 in value.

USPS Delivery Confirmation on all packages sent out (adds .95)

NOTE: We are now a member of IMS Barter.At this time,limited items available on barter...CALL US!!!

We are located at 1949 Winnebago Street (19 blocks east of the Capitol Square) or about 4 miles west of Interstate I90/94 (exit 135)...Call us at (608) 249-9392,and let us help you today!

NOTE TO ALL MY CUSTOMERS: As of today(July 3rd) i am back in my shop..Thank you to all who left nice messages on my answering machine.

And if you have reels that need servicing,i offer a 10% discount on 4 or more reels,off the total bill...

David Digney